IFA 2022: What to expect from Qualcomm, LG and Huawei — and how to watch
IFA 2020: What to expect from Qualcomm, LG and Huawei — and how to watch
The coronavirus pandemic may still be raging in parts of the world, but IFA 2020 will behave on, even if Europe'southward biggest tech trade evidence takes on a more scaled-dorsum form this yr.
IFA takes place at the start of September each yr in Berlin, and despite COVID-nineteen concerns cancelling many in-person tech events, this year'due south edition of IFA is going forwards, with appearances by a number of notable tech heavyweights such as LG, Qualcomm and Huawei.
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IFA organizers have worked with local officials in Germany, which is in the procedure of reopening afterwards a coronavirus-mandated lockdown earlier this year. Attendance will exist significantly capped for this year's edition of IFA — merely 4,000 people are going to be allowed indoors, and it'south restricted to companies and press. Merely IFA volition be ane of the few tech events to take identify in person since the COVID-xix outbreak.
That said, those live sessions are still going to be alive-streamed when IFA 2020 gets underway on Thursday (Sept. 3). Here's what you demand to know near IFA 2020, including a schedule of major presentations and how to watch the upshot from the comfort of your abode.
What is IFA?
IFA is short for Internationale Funkausstellung — good matter they use the abbreviation — and it's basically the CES trade show of Europe. Makers of smartphones, smart home devices, appliances, audio, laptops and other electronics descend upon IFA in Berlin each yr to prove off their latest products — usually with a focus on European audiences, but sometimes with more global appeal as well.
When is IFA 2020?
IFA 2020 gets underway Thursday (Sept. iii) and runs through Saturday (Sept. 5). That'southward a significantly truncated schedule from previous years, as IFA organizers remainder their button to have an in-person event with the realities of large gatherings in the age of COVID-19.
How can I lookout IFA 2020?
With restrictions in place on who tin can attend IFA, your all-time bet is to sentinel the press conferences on IFA's website. It's free, only you'll need to register, providing an email address, proper name and other data.
With IFA taking place in Berlin, the schedule is set with a European audition in mind. The Sept. 3 kick-off event for IFA 2020 starts at 9:xxx a.m. CET — that's 3:30 a.one thousand. EDT and 12:thirty a.g. PDT. Qualcomm'south opening keynote gets underway a half-hour afterward, which means an early wake-up call in the U.S. if you're planning on watching live. Information technology's unclear if IFA's website will feature on-need replays of keynotes to accommodate viewers in other time zones.
Who'due south speaking at IFA 2020?
The guest list at IFA 2020 isn't every bit long every bit in previous years, but there'south nonetheless a list of notable attendees delivering presentations as part of the rebranded event'southward IFA Global Printing Conference rail. And nosotros'd wait some product news to emerge from these company spotlights that will interest tech shoppers on both sides of the Atlantic.
Here are the highlights from the list of scheduled presenters at IFA 2020.
• Qualcomm, Sept. 3 at x a.m. CET/4 a.thousand. EDT/1 a.m. PDT: It falls to Qualcomm president Cristiano Amon to open up IFA 2020, and given that chipmaker's focus on 5G, expect that to be a major topic of conversation during this printing consequence. Qualcomm'due south IFA page promises a focus on "how 5G will transform the devices nosotros dearest and enrich the lives of people around the world." To that end, expect Qualcomm to cover the total range of products information technology makes chips for — not just phones and always-on laptops, but as well virtual reality headsets, cars and more.
• LG, Sept. three at eleven:15 a.m. CET/5:15 a.m. EDT/2:15 a.g. PDT: LG is the other heavy hitter given a prime leadoff position on IFA 2020's opening solar day. And information technology'll be I.P. Park, master technology officer of LG Electronics, providing an overview of what LG has in the works. Past LG presentations have been more than about future technologies rather than specific product announcements, and LG's promise to talk about "how our life will wait in the futurity" suggests that'due south what'due south on tap for this week'southward press event.
I thing LG has done in connection with IFA 2020 is set upwardly a smart home showcase in South Korea to demonstrate how its wide range of products — everything from phones to appliances to home entertainment equipment — can work together. Apparently, virtual tours of the showroom will be bachelor.
• TCL, Sept 3 at i:15 p.thou. CET/7:xv a.thou. EDT/four:xv a.m. PDT: Like LG, TCL makes a wide range of products, and is perhaps best known for its TVs. But at recent trade shows, the company has focused on its efforts to build up its ain smartphone brand after years of making and marketing phones under other companies' names. Information technology'southward likely that pattern continues at IFA.
• Huawei, Sept. 3 at 2:15 p.m. CET/8:15 a.m. EDT/5:15 a.m. PDT: Huawei may have faded from the U.Due south. market, as the visitor continues to face a Trump assistants-imposed ban on being able to piece of work with U.South. companies, simply the electronics giant remains a formidable presence in the balance of the world. Huawei has always made the near of its IFA spotlight, using recent events to talk upwards new versions of its Kirin mobile chipsets, tease its upcoming fall smartphone releases and showcase home networking equipment.
• Honor, Sept. 4 at 11:25 a.one thousand. CET/5:25 a.k. EDT/ii:25 a.thousand. PDT: The Huawei-owned company is best known for phones that target a younger crowd. Simply according to its press conference invite, Award plans to use its IFA 2020 spotlight to co-operative out into new areas, showing off wearables, tablets and PCs.
• Realme, Sept iv at 12:25 p.thou. CET/6:25 a.m. EDT/iii:325 a.m. PDT: Another Chinese phone maker that's non all that well known in the U.S., Realme is expected to prove off the Realme X3 Pro. This volition be Realme'due south get-go IFA appearance.
• Neato Robotics, Sept. 4 at 1:25 p.g. CET/7:25 a.grand. EDT/iv:25 a.m. PDT: Neato is all-time known for its robot vacuum cleaners — in fact, a couple of its products accept landed on our list of the best robot vacuums. So we'd await more of the same during the company's IFA advent.
What other tech events are happening effectually IFA 2020?
One of the highlights of past IFAs usually took place outside of the show floor, with major tech companies hosting events in advance of the trade show to show off their new products. That's plainly been scaled back with the restricted attendance for IFA 2020, but there are even so some rival tech events happening during IFA week.
Samsung usually has a big IFA presence, but this year, information technology's going its ain way. The consumer electronics behemothic is already hosting a Sept. 1 alive stream to reveal the final details about the Galaxy Z Fold two, the foldable phone information technology kickoff teased during its Baronial Unpacked event. The next day, Samsung is holding a second virtual outcome called Life Unstoppable. Given its 10 a.k. CET outset time — that'south 4 a.g. EDT — we'd estimate this volition be a pretty Euro-axial presentation. If information technology follows past Samsung IFA appearances, expect a lot of talk about home appliances, TVs and smart habitation tech.
Like Samsung, Nvidia is too holding a Sept. 1 event, starting at noon ET. This ane will probable feature the graphics card maker'due south new Nvidia GeForce RTX 3080 series — especially in low-cal of all the leaks about the GPUs that take been circulating as of late.
Two phone makers that are commonly mainstays at IFA are planning events in the weeks after this twelvemonth's trade prove. Motorola is hosting a Sept. ix event where the company is expected to release the next version of its Motorola Razr foldable telephone. Meanwhile, Sony — which unremarkably hosts a large printing result at IFA the day before the testify opens to the public — is apparently planning a Sept. 17 result to prove off a new telephone, likely the Sony Xperia 5 Two.
We'll be following all the news out of Berlin and elsewhere, updating this folio with the latest IFA 2020 announcements throughout the calendar week.
Source: https://www.tomsguide.com/news/ifa-2020-qualcomm-lg-huawei-and-more-will-appear-at-europes-biggest-trade-show
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